The Pink Truck


Standard Oil is proud to announce “The Pink Truck”, a year-long effort to raise awareness and funds for the local fight against breast cancer. The effort includes a custom-painted pink oil delivery truck, coupled with a social media campaign that encourages followers to interact through facebook. The program is geared toward generating awareness and elevating community involvement in the fight against breast cancer.  Connecticut has the 2nd highest incidence of breast cancer in the U.S., a fact that is cause for immediate action.


Standard Oil has pledged $3 for every delivery The Pink Truck makes for the next 12 months.  It is our plan to make somewhere between 6,000 and 7,000 deliveries with The Pink Truck and make a donation of approximately $20,000.


In recent months Standard Oil has been voted Best Oil Company in Connecticut and has been honored as a Top Workplace in Connecticut, two distinctions we are particularly proud of.  We hope the success we have had in the home services industry will result in a contribution the entire community can benefit from.


The funds raised by The Pink Truck will benefit the Connecticut Affiliate of Susan G. Komen for the Cure, a locally-based nonprofit organization dedicated to fighting breast cancer in Connecticut.   Komen Connecticut's primary focus is on our local community – educating Connecticut residents on the importance of early detection, funding free screening services and providing support to those diagnosed with breast cancer. Komen Connecticut will invest seventy-five percent of the proceeds in local education, screening and treatment programs across the state, and the remaining twenty-five percent will be invested in national research to find the cure.

“Community partnerships like The Pink Truck initiative not only raise much needed funds in Connecticut’s fight against breast cancer, but also raise awareness and bring visibility to the breast cancer cause,” said Komen Connecticut Executive Director, Anne Morris. “A woman might see the truck driving next to them on the highway, and remember to schedule her annual mammogram, which could potentially save her life.”


What makes The Pink Truck campaign particularly unique is that while most breast cancer campaigns are coming to an end this October, our efforts are just getting started, and we will be actively promoting and raising funds for an entire year.


Notable Quotes:


“I applaud Standard Oil for their efforts in increasing awareness and raising funds for a very worthy cause and an outstanding organization like Susan G. Komen for the Cure. We are proud to host the kick off this initiative in Bridgeport and look forward to seeing The Pink Truck making its way through the City during the next year,” said Mayor Bill Finch.


“I am happy to announce that Standard Oil has pledged $3 for every delivery The Pink Truck makes for the next 12 months. We are hoping to make somewhere between 6,000 and 7,000 deliveries with The Pink Truck and make a donation of approximately $20,000.” said Roy Friedman, President of Standard Oil.



A Special Thanks To Breezy Point Auto Body in Stratford

Transforming this truck into what it is today took an extraordinary amount of work from a number of businesses and individuals.  Painting a truck this size requires a special facility that can accommodate such a large vehicle and generally takes about 3 weeks once it has been scheduled.    In order to make this project come together and complete the truck by the end of October, we needed Tom and his crew at Breezy Point to complete this task in half the time they needed.  Not one to shy away from a challenge, Tom added extra workers and extended hours to ensure they completed the project as fast as possible.  If that effort wasn’t amazing enough, they donated the cost of the entire project!  Talk about getting involved and making a difference.


Thank you Breezy Auto Body for your outstanding effort and generous donation!


The Pink Truck Susan G. Komen Cure Breezy Point Auto Body


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